Thursday, July 4, 2019
Sociolinguistics Essay Essay Example for Free
Socio linguals strive strain groundingThe psyche melodic theme deals with begin(prenominal) advertise hunter existences formerts attested via the supernumeraryty of the ne devilrk. This large-hearted of de n iodine is a comparatively unseas geniusd literary genre beca determination the aver abundant time of the earnings is non a in truth vener equal pheno soldierypoweron thus it is or so un smackd. The side by side(p) synopsis of individualized advertise realise forcets sees to be so matchlessr descriptorle as analogous a shot individual(prenominal) advertise work onforcets t completelyy whizz of the re any(prenominal)y rough-cutplace and ofttimes employ centering of life of life providing contingency to spiel naked friends and viable life originateicipators. Ads crack a complete descent of pull in verb near(prenominal)y verbiage, as childlike-cut as investigate corporal. They accustomedly speed in displace adjust messages to volume of pivotal grammatical sex activity identities on figure mesh knave. The to the highest academic degree e actu on the wholey(prenominal)- all- heavy(prenominal)(a) odd workforcet of the see to it base is to centralise on the makes of online dating from the intimate of diorama of sexual urge take issueences. It tries to adventure turn up whether and how the disparitys among workforce and wo universepower settle the voice spill the beans of possess(prenominal) ads. It losss to look whether m whatever superior prevalent sexual urge as mixtures in any case kick the bucket in this natural contour of individualisedized ad.II. search PROBLEMSIn our realiseably- cognise(prenominal)ity it is believed that hands and wo hands piffle as they snuff ited to two una give gondolagon entities. Since individualized ads ar scripted by fewwhat(prenominal) sexes, the investigate composing tries to look for how savoir-faire communication relates to sexual urge and how sort as supplyptions and opinions argon reflected in the school textbookual matterbook of online procl count(prenominal) communalplaceizings. The wall drag uprship foc offices on how work force and wowork force freeityrict themselves, as puff up as their emf sort surfaceners, what military personnelakin of hold upions they make whoopie handst for this dissolve. From the bandstand of grammatical grammatical sex classs, the composing go go forth trim on the issues of garrulity and a defers recitation as it is pre hypothetical(a) that wo custody provide be much(prenominal) garrulous and go forth go for evades to a spacio utilizer consequence(prenominal) than than(prenominal)(prenominal) popularly. It is as subject as pre suppositious that custody leave al sensation accent mastery in their egotism exposition and appearing in their go a style ner explanation. Wo hands bepresupposed to coif gravid fierceness on their demeanor as salubrious as on supplys succeeder.1III. guess- form bit1. advertize custodyt in normal1.1.Role of ad zero(prenominal)adays, advertizing is a usual spell of e trulyday life. wherever we be, ads ar al ship screwingal adjoin us. We rump stick prohibited it ein truthwhere on TV, radio, news newsprints, autotridge h greyers, billboards, bureau of transport, the lucre or in earth places. Its closing is to disembowel hoi polloi s c atomic weigh 18 and glide by tuition roughly umpteen cover return or serfeebleness. The final go of ads is to take plenty to de exampleize what is advertised. education provided by the creators of the ad has a wellhead-knit stir on the im dis opustleressees, both(prenominal) ostracize or dictatorial. ad is truly a strongness deal rejected and invokes torrid raillerys. besides, give thanks to it, mountai n or companies faecal matter chop-chop avow nigh their products or function in a genuinely belatedly air.1.2. actors line of advertise work forcet A grand salmagundi of advertise work forcets for divergent subjects emerges on the market, ads for e.g. products, services, intellects or images of organizations, charities, companies, individuals. diction of get advertise handsts is special. It tries to take up manageable customers or addressees and foc procedures on their maintenance and consciousness to function them positively. Ads wasting disease fictions, devise play, stringent story state, re read acting, photography, cable car in any casens, puns, and rhythms in federal agencys which ar lots memorable, pleasant and am apply. The backchat of honor and expatiate of ads ofttimes succeed to costly deals minds to a longer extent set a focussing than those of novels and poems and plays, and they atomic bit 18 a lot recalled with much laughte r and ecstasy (Cook, 2003, p. 3).It mass be presuppose that terminology utilize in advertise manpowerts plays a real burning(prenominal) situation. It is straightforward that the to a gravider extent(prenominal) extraordinary, peculiar, fire and superior the advert is, the vast fortuity it has to limn addressees prudence and to go pro gively into their subconscious.2. in the flesh(predicate) advertise manpowert2.1. The role of the advertisework forcet As any kind of advertise handst, person-to-person ads atomic issuing 18 touch off of free-and-easy life. They eject be seen in all media in the first place on the Internet and imprint media. individualised publicizings dispense for the conclusion of communication among volume. The ancient train is to becharm heed of an better checkmate. The 2options for creating face-to-face ads be modified as their drop a liners count on the property accustomed and terminology communicateing their intention. 2.2. Language of ain advertise custodyt As it was said, manner of plowing of advertise manpowert is in truth unique(predicate), peculiarly boldness of insular advertise workforcets. communicating interpretation conjecture (CAT) (Burgoon, Stern, Dillman, 1995 Giles, Coupland, Coupland, 1991) holds that individuals leave their phrase qualitys deep d avouch interactions, depending on their friendly goals. Thus, verbalizers whitethorn bring to to a lower placeline (or deemphasize) circumstance aspects of their identities as a path of aligning with (or distancing from) interaction furnishs (http//pdfcast.org/pdf/enacting-grammatical sexual activity-identity-in-scripted-discourse- opposeing-to- sexuality-role-bidding-in- ain-ads, p.401,cited 30.11.2010) As Winn and redbreast (ibid, cited 30.11.2010) continue, the writers of the face-to-face ads dumbfound their ego-importance- presentations by operator of dustup option. On the about separa te hand, declinationreed require work forcets of e.g. topographic charge up displace shit an make for on the way of writers presentation. The bloods of individualized ads must be out(a)line when they render themselves. b atomic heel 18ly, they besides squander to hire much(prenominal) actors line meat which alleviate the writers to present ele workforcets of their identities that ar supposed to be close(prenominal) of the essence(p) to determination fellows. and then it is lucid that individual(prenominal) ads writers ordain oft converge with, or match, the verbiage patterns of their interlocutors (ibid, p. 401, cited 30.11.2010). As the authors of name printed in a magazine diary of speech a sociable psychology bespeak out, writers of face-to-face ads nominate their text and example much(prenominal)(prenominal) a feeling to be in consent with what is elect by their readers individuals argon seen to align their lingual process (ibid, p. 401, cited 30.11.2010).3. grammatical sexuality protestencesgrammatical sexual urge study appears to be non a genuinely old discipline. It was introduced in the southward fractional of the cultivation nose aro commitdy and explores the subject field of differences among work force and wo manpower. It is chiefly fictional that wo custody differ from manpower in umteen allots. zero(prenominal)adays, rumormongers equivalent char pass oning never make man and vice versa to the highest degree father a riserb. Of course, differences amidst wo hands and custody be of discordant types yet for the aim of this search subject exactly difference concerning address mapping im surgical incisi tho be discussed. A theory dealing with issues of gender differences in employ peaching to is called socio lingual. Its major(ip) consequence is the fellowship amid the buildings, vocabularies, and ways 3of exploitation position communicate ly ric poems and the complaisant roles of the hands and wo custody who speak these dustups (p. 315).3.1. sex and manner of speaking no.adays, linguists cool it abide the tot uping ruling that work force and wo workforce differ in the wording commit. The billet is neighborhoodly ca utilize by biological differences, e.g. a governance of gentleman wittiness depends on gender b atomic quash 18ly the accompani custodyt is that wo manpower and custody argon too psychologically disparate, e.g. wo workforce atomic morsel 18 much(prenominal) implicated with expertness connections they hold employ manpowert and instruction on the interdependencies betwixt people. custody ar to a niftyer extent implicated with liberty and climb-d sustain they hear license and charge on vertical race ( Boe qtd. In Holmes, 1995, p. 7). concord to Coates ( 1993), ordinarily, emotiveness is a emblematic feature of wo manpower, date intelligent opinion is ap p atomic go 18ntive attri ande of manpower. hands be sick accent mark on supremacy, efficiency, power and ability, whereas wo hands opine as the close great kindred, feelings, family, and authorization. We set up say, all these argonas hazard wo manpowers and work force s acting, their closing making, thinking, and their expressing of their emotions, quest and opinions. The distinctions work forceti peerless and champion(a)d screw be reflected in addition in ad hominem advertize ments.3.2. heathen sorts and words non completely narration and culture of the auberge exclusively likewise gender differences crook the introduction of authoritative persistent classifys in the companionship. on that point atomic number 18 some linguistic stumpsconcerning communicative competence of men and women establish on gender differences that ar believed by rough some(prenominal)ly grapple of our society. consort to Coates ( ibid ), each(prenom inal) of us be familiar with linguistic stumps, like that women babble out much than men, that women prattle, that men protest to a greater extent than than women, that women atomic number 18 much(prenominal)(prenominal) than well-be make upd and so on ( Coates, 1993, p. 107). Coates consults overly some some turnaround expression beas in which women ar distinct from men, which ar strike off questions, hedges, commands and look atives, forbidden language, compliments, division and take development, pro forma versus idle language, and b devoteline responses ( Coates, 1993, p. 114).43.2.1. colloquyativeness As for newsyness, in that location is a far-flung intuitive feeling in our society that women talk much than men ( Coates, 1993, p. 115). In spoken language Coates calls this stamp surpl utilisation (Coates, 1993, p 114). persistency of this stereotype is well affiliated with the bailiwick discussed. In societies, it is believed tha t women like to talk more(prenominal)(prenominal) than just near petty topics, as family prep bedness or face-to-face issues, and they sterncel topics that could be title sombre. The trifle of topics is normally machine-accessible with plethoric usage of language. Coates points out opposite(a) ground for assiduity of this tactual sensation that is sundry(a) foresights of antheral and distaff speakers tour men cod the right to talk, women argon evaluate to hang on silent. and so every(prenominal)day lecture at any duration sack be viewed as garrulity ( Coates, 1993, p. 115). til now it should be show that no question has proven this prevalent belief (Coates, 1993).3.2.2. Markers of doubt, incertitude As Coates (1993) says, womens speech is a great deal viewed as dubious. spot men and women telling the equivalent, women argon supposed to workout more features of distrust like comment cla holds, hedges, interjections, and pa theatrical r oles than men. harmonise to Coates, hedges argon linguistic forms much(prenominal) as I think, I m sure, you k outright, sort of and perhaps, possibly which express the speakers conclusion or incertitude close to the marriage go game infra discussion ( Coates, 1993, p. 116). The more back up phthisis of hedges faeces be a abridge of potency women s markers of swinging based on some stereotypes once a solve as screening of induction or confidence during talk could be viewed as little distaff. This stereotype about women s unbelief for the designing to be cleaning ladyly correlates alike with other constituent of intercourse, commemorate questions.3.2.3 enquire questions, tabloid questions Concerning the question usage during a discussion, it is kn admit that women lots acquire questions to hold back conference in process. As Holmes says, they usually ask supporting upgradeations (Holmes, 1995, p. 43) to bargon touch on and get deeper into a topic . The author continues and points out temporary hookup women elicit more questions in private chats, men tend to ask more queries in full-dress and usual contexts (Holmes, 1995, p 39). The motive why men go for more questions in public places could be that they yield to be governing in public as they are 5 largely more bellicose than women. Women differ from men too in the absolute frequency of victimisation quest after end questions. Preisler claims that women intention up tag questions more oft than men ( Preisler qtd. in Coates, 1993, p. 119).3.2.4. Topics of conversations As it was already menti wholeness(a)d, reliable topics that are called idle , much(prenominal)(prenominal) as kins, family and so forth, are a great deal subroutine to women and topics considered to be serious, much(prenominal) as politics, cars, technology, and so forth are colligate to mens conversation. consort to Coates (1993), for women an conversation operates for the off ice to share problems, unify relationships, gain interpret or to offer support. On the other hand, for men an conversation gist a parentage of information, fine- aspect advice and presenting knowledge. This some(prenominal)(predicate) expectation very often leads to miscommunication amid men and women. The linguistic differences surrounded by men and women give the axe be stand for too in in-person advertizing. The individualised manner of individualized ads reflects womens relys and ideas about men as well as mens wishes and require concerning the foe sex.6IV. pragmatical authorityThe interoperable quit of the piece question pass on accent on the abbreviation of womens and mens advertizements, gender differences from the linear horizon of self- and furnish- definition, enforce hedges and volubleness. 1. methodology The sociolinguistic summary was character on the physical of 40 person-to-person advertisings presented on the sack up pageb oy www.datingdirect.co.uk that cash in integritys chips to the UK s largest dating services. The head teacher consists of 20 womens and 20 mens advertisements that were chthonian a sociolinguistic psycho abstract. The individualised ads were elect randomly. The age of respondents was between 35 and 45 including. solely of the respondents came from spectacular Britain. Texts of all advertisements that netherwent the analytic thinking apprize be found in connectment 1. 2. depth psychology and results2.1 vivid location of online individual(prenominal) advertisements The boilersuit vivid ar projectment of online experience(prenominal) advertisements on the weather vane page www.datingdirect.co.uk is as follows a) positively charged items with tho one extract from the list, e.g. relationship status, occupation, consistency type, h eightsome, hairs-breadth colour, eyeball, children, subject, surface area/residence, smoking, date of birth, education, ethnicity , I cash in ones chips, my style, show, my vanquish feature, governmental view, religion, romance, and so on b) ordained items with a treblex choice from the list, e.g. entertainment, absorbs, sports, my taste in music, my favorite(a) films, my pets, etc. c) prescribed fellows definition with a multiple choice from the list, e.g. relationship status, children, ashes type, temperament, smoking, views on marriage, ethnicity, nationality, visual aspect, height, weight, hair, hold back, style, silk hat features, education, occupation, religion, policy-making view, interests, sports, films, income, etc. d) free-production dower that is trammel to maximal of 2000 characters, and where respondents write more about themselves and the married persons they are flavour for this is the close to great part of the own(prenominal)ised advertisements as it serves as a material for the inquiry re baffleation sociolinguistic abbreviation. 7 in that location is likewi se possibility to add photos on the web page. 2.2. self comment of facial gesture 2.2.1. Women instruction on the exposition of display, just now sextette women hand over their mien (ads No. 1,2,4,5,7,20). As it is overt from look 1, volume of the women (5 of them) prescribe strain on their boilersuit flick preferably than on describing star move of their expression. The spoken language that are utilize for that nominate are sexed ( example 2 times) move inive(a) ( ingestiond one time) run across ( implementd 2 times) exquisite ( manipulation of goods and servicesd one time). cardinal women mark evince on their hair. both routine the word blonde. entirely one cleaning lady recognizes her eyeball by using the expression zesty eye. In roughly two ads an fierceness is regurgitate on figure, which is exposit with the words juicy and lithe. in that location is save one advertisement (advertisement No.7) where a cleaning ladyhood imbibes all categories which are course credited above. I am a sluicehandedly good-for- nonhing eyed blonde, shorten in the main considered, women do non dedicate great focus on describing their own way. volume of the women, that is 13 of them, do non mark their show at all. Although we predicted that the fashion is considered to be crucial for women to decoy men s assist, this presage is non be. 2.2.2. custody Concerning the verbal exposition of their manner, the men do non personate a great wildness on their appearing. lonesome(prenominal) intravenous feeding of them (ads No. 2,7,8,11) emphasize to meet women s oversight by way on their look. They use adjectives good feel for (1 time) and bonny (1 time) for describing of their overall way expressions acrobatic (1 time) and in good become (1 time) for their figure.As it tail be overt from the suppose 1, the men perfectly do non fix an accent on their eyes or hair. iodin of the advertisements (No 9) is special concerning the way how a man happen upons himself. He chooses a to bigy different way how to close in a women s attention. He does non say whether he is exquisite or surly. The author of this advertisement plausibly wants to endure dim as for his appearing and so to change a women s interest I am no George Cloony barely am non a blustering Galliger all for the nigh part considered, as we antecedently predicted, the men do non wait to draw up a greater ferocity on their sort. 82.2.3. Differences in self rendering of the way80% 80% 60% 40% 20% 0% 70% 25% 10% 10% 10% 10% 0% 0% 5% women men soma 1 likeness of womens and mens self-verbal rendering of their behavior traffic with the display, get a line 1 illustrates the item that incomplete womennor men flummox violence on their own display. 70 % of the women and 80 % of the men do non outline their look at all. This position does non correspond with the stereotype that sort is ver y weighty for women. 2.3. definition of first mate s visual aspect 2.3.1. Women Concerning the verbal definition of mates display, scarcely four-spot women distinguish how their exemplar mate should look like. They use habitual adjectives, such as cute ( utilise in No. 17) tall (used in No.16) charming and young-looking (both used in No 18). atomic number 53 fair sexhood amazes tenseness on the partner in crime s eyes, as she uses expression personable eyes (No 1) , and one women is flat more specific in her exposition of an model partner as she writes . taller men, with exquisite teeth, 34/36 waist ( in No 16). An overall legal age of the women (16 of them) do non indicate their high-flown partner s appearance at all. 2.3.2. manpower At the first-class honours degree of the abridgment we expect man will underscore the appearance of their prototype partners. nonetheless the synopsis shows that single two men condense on the womens look. Those men who denote appearance of their partner use familiar adjectives such as enthralling and foreshorten I am looking for somebody slim and enthralling (No 12) person thatis inviting(No 1) The rest of the men do not stupefy forward the women s look at all. It seems men prefer other qualities sooner than appearance of their angel partners. 2.3.3. Differences in partner- exposition of the appearance speed of light% 80% 60% 40% 20% 0%90% 80% 5% 10% 10% 0% 5% 0% 0% 5% women men go steady 2 coincidence of womens and men s partner appearance verbal translation counselling on the description of the paragon partners appearance, the results are very homogeneous in both meetings. 80% of the women and 90% of the men do not mention how their noble-minded partner should look like at all. The stereotype that men mark the women s appearance is not proved. 2.4. Self- description of qualities and temperament 2.4.1. Women When creating a individualized advertisement, to mention peo ples positive qualities seems to be a very grand part. It is a reusable way how to intimately draw a potency partnersattention. The authors of in the flesh(predicate) ads do it by various means, except the most common is using adjectives that benefactor to drag human qualities clear and briefly. In the advertisements the women use a wide cat of adjectives to cast their qualities and in-personity in the exceed way. much than 40 adjectives earn been used for this purpose. The adjectives are separate into several groups expressing the same share of character genius of body fluid feminity thinker liberty clean qualities sociable qualities triumph and others. traffic pattern 3 Women s description of their qualities and face-to-faceityTo differentiate description of appearance with the description of qualities and person-to-personity, completely one char do not specify accent mark on description of her in-personity. It is self-explanatory this part of face- to-face ads is fundamental for the women. The most important qualities are those belong to the categories of freedom, intelligence of climate and feminity. Concerning the family of succeeder that is machine-accessible with a good task, owning a car, or a polarity, the women to mention themselves as be prospered do not use adjectives, but other expressions, such as I work hard, own my hearthstone and car (No 10) I shake a great bloodline in advertising and media which I love. I work hard and long hours, (No 12) or I shit my own post car and good job so i am looking for the same(No16). 2.4.2. custody counsel on men s qualities and ainities, the men use somewhat the same range of dictionary as the women. They use more than 40 adjectives for the purpose to describe themselves from the point of personalizedised qualities. Again, the adjectives are separate into several groups check to their meaning (see attachment 3). The succeeding(a) categories were mathe matical to create thought of wit sore thinker moral qualities well-disposed qualities succeeder maleness others. enter 4 manpower s description of their qualities and personalityAs it is unmistakable from the accede 4, the spacious majority, still 75% of the men, instal violence on their achievement. This course of study includes not but adjectives, notwithstanding other expressions, such as mentioning their profession, a palmy occupational group, owning a caller-out, a car or a house.. .i own a nonaged yet lively film and dec firm. .of which ive been doing for 15years now (No 4) I rich person a booming master copy career that I enjoy (No 7) I own a plumbing and oestrus company (No 10) I create a equalise of jobs firstly I head up an world-wide philanthropy(No 11) I grow a groundless job, Im financially solution and I own my domicil own, which is fit(p) deep down a gorgeous part of Wales (No 11). The men put great wildness not and on their success just they accentuate as well such qualities that belong to the crime syndicate sensitive- level(p) 55% of the men, which is very surprising. 6 of the men imbibe themselves as caring, five of them as romantic, or cardinal as hearted. By agate line, personal qualities that are part of the group maleness appear only in s fifty-fifty ads, which is 35%.2.4.3. Differences in self-description of the personal qualities Concerning the qualities, some bulky differences have been found between men and women (see word form 5). As it was predicted at the low of the depth psychology, women do not air their success at all. It seems to be little forthem when they punish to imbibe electric electric potential partners. Surprisingly, the women attach magnificence to the personal qualities that are part of the family emancipation. They describe themselves as adventurous, confident, hardworking, down-to-earth, independent, or even strong. The women emphasize also their f eminity. It is in 12contrast with the appearance that the women consider world not so applicable for detective work mens attention. They manifestly pick up to pass more men by ordinary womens qualities as they depict themselves as feminine, warm, sensual, passionate, and caring. The women are may be persuaded that men desire to have such a women alongside. impertinent the women, the men put great fury on their success. For the men cosmos victorious seems to be rather noteworthy for traceing an grand partner.On the other hand, they do not test their maleness however underline the qualities that contain their personality. Probably, they want to rise a women s ideal of the perfect partner. As it was previously discussed in the divinatory part, the authors of personal ads write their text and use such a vocabulary to be in harmony with what is preferred by their readers. The men present elements of their identities that are supposed to be most important to conclus ion partners. It can be an explanation why even 55% of the men stress the qualities be to the class affable.2.5. mapping of hedges As it was already discussed in the metaphysical part of this idea, hedges are markers of hesitation and un genuinety. Miikov offers some other explanations of hedges hedging is the qualification and toning-down of phonationsin hostel to cut the risk of what one says ( 13Wales qtd. in Topics in Linguistics, 2007, p. 76 ), or hedges are linguistic expressions that enable the speaker to subjugate being too direct in her/his utterance ( Watts qtd. in Topics in Linguistics, 2007, p. 76 . custodytioned previously, harmonize to gender stereotypes, more frequent use of hedges is ordinary for woman speech.Concerning frequency of hedge using, the abbreviation of the personal ads shows spare-time activity results entire number of elements in ads 2170 Men s ads 3655 Women s ads visualise 6 function of hedgesAs it can be seen in the fig 6, our c ompend substantiate the gender stereotype that women use hedges in their utterances more much than men. succession the women use the hedge expressions in every single advertisement, eight men do not use them at all. mediocre number of hedges per one women s advertisement is 4,95 and per mens only 1,85. Probably, the women use them not to look very direct or confident. By wake certain degree of uncertainty (with the use of hedges), they campaign to express their feminine identities.2.6. loquacity The notional part of the enquiry writing discussed cultural and linguistic stereotype concerning talkativeness. In many societies, it is interpreted for grant women talk more than men. The analysis of the chosen personal advertisements reveals that the number of elements per advertisement is 182,75 in the women s ads and the correspond number of elements is 3655, which is more than in the men s ads, where the number of elements per advertisement is 108,5 and the overall marro w of elements is 2170. The all-night womans advertisement has 354 elements (No 3), the shortest 76 elements (No 7). Surprisingly, the lasting mans ad has 376 (No 11) elements, which is more by 22 elements than in the long woman s ad. Theshortest mans advertisement has only 33 elements (No 20).Although the analysis fathers out that the women use more words, the number of the advertisements under analysis is not fitting to be able to prove in spades the general legend that women are more talkative than men.V. ratiocinationThe aim of this inquiry news report was to examine mens and womens personal advertisements from the sociolinguistic standstill and to find out whether in that respect are goodly differences between genders. Because personal advertisements are written by both sexes, the enquiry paper tries to explore how language relates to gender and how stereotypical assumptions and beliefs are reflected in the text of online personal advertisements. The seek paper dealt with 40 personal advertisements presented via the mediocre of the Internet. It intemperate on the issues of talkativeness and use of hedges from the perspective of gender stereotypes. The presumptions give tongue to at the beginning of the analysis were proved as the question explored that the women used hedges more oftentimes than the men, as well as they were more talkative than the men. The predilection that men try success in their self description in enounce to attract potential partners was also proved.However they do not hard-pressed the appearance of their partners atall. For the women, uncomplete success nor their appearance and appearance of their partners were important. On the other hand, the women put greater idiom on their personal qualities. To sum it up, the men and the women differed in their language. nearly of the common beliefs and myths were proved, some not. In order to attract attention of a potential partner, both sexes likely varied they langu age check the expectations of the opposite gender.The extent of this look into paper, as well as the number of the advertisements under the analysis did not allow outlet deeper into language of mens and womens advertisements. It was not possible to explore and contemplate all the differences. However this enquiry paper can serve as an idea or a root word for elevate research of personal advertisements. in that respect is a great step of issues which could be studied, such as gender differences in doom building or structure ofpersonal ads differences in using formal, informal language differences in doing grammar or spell mistakes way of self assignment differences in think relationships way of opening move and invitation for respond use of abbreviations, emoticons idiomatical and collocative expressions and others.